She mainly shops online, at upmarket sites like and You know what its like when youre working all the time, she says, when we meet at her company HQ in an unglamorous stretch of Battersea. Most unusually, theres a plate of Nice biscuits and a used teabag currently embellishing the coffee table in her office. Welcome to the glamour, she deadpans, holding the plate up. Would you like to Instagram it? In the past, I think the plate would have been banished long before a journalist was granted permission to enter. VB has visibly relaxed. Not to the point of

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